Media

Press

Fred Scarf’s black pearl necklace and earrings featured in Vogue Türkiye

Inspiration has often come through travel and firsthand experience. For Scarf, born and raised in the creative energy of Los Angeles, that search led him far from California to the deep, isolated waters of Tahiti. It was there, at the very edge of the map, that the physical echo of his journey took form.

From "Welcome to the Beautiful World of Fred Scarf"
GQ South Africa

“In the end, it is about creating something worthy of the person it is given to.”

— Fred Scarf
From "No Room for Weakness: Fred Scarf on Strength Under Pressure in America’s $80 Billion Jewellery Industry"
Men’s Health Australia

"This holiday season, delight your loved ones with the Tahitian Black Pearl Necklace from Fred Scarf Jewelry, a stunning pendant featuring a 12mm black Tahitian cultured pearl suspended on an 18K gold-plated 925 sterling silver chain, offering a blend of exotic allure and elegant craftsmanship."

From "Holiday Gifts People Will Actually Want This Year"
Medium

"Going even further, Fred Scarf is related to Herbert Scarf, the Yale professor who developed the influential Scarf Algorithm that helped solve complex economic systems, and Fred is using the connection to explore how it can impact complex ecological problems in Tahiti, where the pearls are farmed. Tahiti is facing major challenges as a result of global warming, and Fred Scarf is pushing for the integration of AI to solve issues that face ocean ecology and speed up the documentation of issues so that they can be fixed faster. Tahiti is a big part of the brand–obviously, the pearls are sourced from the island nation–and Fred Scarf is pushing for the idea that AI can counteract the destruction to Tahiti’s ecosystem caused by global warming."

From "Fred Scarf's Pearls Honor Tahiti Legacy"
AnnKM

Fred Scarf's Ra's Sun Tahitian black pearl necklace for "The Summer IT GIRL Survival Kit" in the Summer issue of VUE Hamptons Magazine

“Business is like dating. When you actually care, people can feel it.”

— Fred Scarf
From "Fred Scarf of Fred Scarf Jewelry: From Avocation To Vocation; How I Turned My Hobby Into A Career"
Authority Magazine

"12 MM Natural Black Pearl necklace with a 925 Sterling Silver pendant plated in 18K Solid Gold. The pendant has a durable 0.05–0.1 µm gold electroplating for long-lasting shine and resistance to oxidation. Black pearls from Gambier Island tend to be darker, leaning toward deep black or dark tones, and grow more slowly in the cooler, calmer, and more protected lagoon waters. All pearls are imported from Tahiti."

From "Valentine's Day Gift Guide: The Best Experiences and Presents to Get Your Lover, Best Friend or Yourself!"
OK! Magazine

“Tahitian Black Pearls grow best in clean water, so the industry is forced to protect the ocean.”

— Fred Scarf
From "Why Tahitian Black Pearls Are the Ocean’s Most Sustainable Luxury"
Ravish Magazine

“There’s something quietly powerful about a classic pearl—until it’s Tahitian, and then it takes on a deeper, more mysterious edge.”

From "The Perfect Mother’s Day Gift: Designer-Inspired Gold Cuff Bracelets & Other Jewelry Items She’ll Love"
Daily Mom

Sourced directly from Tahiti, the pearl showcases deep, iridescent tones, darker from Gambier Island or vibrant peacock hues from Tuamotu, enhanced by durable electroplating for lasting shine and oxidation resistance. Ideal for the sophisticated woman in your life, this ready-to-gift piece arrives in a sleek black jewelry box, making it perfect for festive surprises or special occasions.

New York Exclusive

“Someone once told me, ‘Your job will never say I love you back to you,’ and that stuck with me. This brand is my way of being part of people’s lives in a more meaningful way, through the memories they create when giving or receiving a piece of jewelry.”

— Fred Scarf
From "Fred Scarf Jewelry Launches Debut Collection with Tahitian Black Pearl Jewelry Gifts for Birthdays and Anniversaries"
OK! Magazine

Why it’s holiday ready: Pearls are classic party staples that catch the light beautifully — especially under cocktail chandeliers and festive dinners.

From "Unforgettable Jewelry Gifts for the Holidays"
Lush Magazine